Strategy to Scale
Zipcar Websites
I was the creative lead on a series of projects for Zipcar at a time when they were expanding from a small, locally-owned company into new national markets. Our team led stakeholder interviews and a brand workshop, and then executed a brand refresh and complete website redesign.
The Zipcar website was recognized by Time magazine as one of the "50 Coolest Websites" of 2006; they noted how easy the website makes it to reserve a car. This iteration of their website remained in use for more than four years.
